COM-B

(Capability, Opportunity, Motivation - Behavior)

Michie, Stralen and West (2011) set out a COM-B model of behaviour change: behaviour (B) occurs as the result of interaction between three necessary conditions, capabilities (C), opportunities (O) and motivation (M).

Capability is defined as the individual’s psychological and physical capacity to engage in the activity concerned. It includes having the necessary knowledge and skills. Motivation is defined as all those brain processes that energize and direct behaviour, not just goals and conscious decision-making. It includes habitual processes, emotional responding, as well as analytical decision-making. Opportunity is defined as all the factors that lie outside the individual that make the behaviour possible or prompt it. (Michie et al. 2011: 4)"

From John Mayne's article "The Capabilities, Opportunities and Motivation Behaviour-Based Theory of Change Mode".

Comment: In our context, we hope to: To achieve this:

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